China's tech giants are embedding Agentic AI *directly* into their super apps for commerce, handling everything from product discovery to payment!
While the West focuses on foundational models, Alibaba & Tencent are leading a new kind of AI integration. Is this the ultimate battleground, or just different lanes to the same future?
Read more: https://www.artificialintelligence-news.com/news/china-hyperscalers-agentic-ai-commerce-battleground/
#AI #AgenticAI #SuperApps #TechNews #CommerceAI
Rappi impulsa compras navideñas en México
Rappi Ads reveló datos clave y confirmó el liderazgo del mercado mexicano. Rappi fortalece su impacto.
Por Gabriela Díaz | Reportera
Rappi Ads presentó información estratégica que permitió entender cómo evolucionó el consumo digital en México durante la temporada navideña, y expuso cómo las marcas aprovecharon los patrones reales de compra dentro de la superapp. Daniela Vallejo y Paulo Rebolledo informaron que México se consolidó como el mercado más relevante para la empresa, al representar 29% del Mercado Total Direccionable (TAM) y concentrar las principales inversiones hacia 2026. La plataforma registró aumentos constantes en órdenes y usuarios, y reportó que la retención anual creció 27% debido al uso ampliado de sus servicios.
Durante esta etapa navideña, el comportamiento del consumidor se caracterizó por la anticipación, ya que 80% de los usuarios comenzó a planear sus compras desde noviembre y principios de diciembre. La compañía reportó que las ventas crecieron alrededor de 15% y el número de usuarios aumentó cerca de 8%, impulsados por canastas más amplias y categorías estacionales como alimentos, artículos para compartir y bebidas alcohólicas. Ese incremento derivó de compras más planificadas, de mayores volúmenes por usuario y de categorías con mayor ticket promedio dentro de la aplicación.
La vertical Rappi Turbo adquirió un papel fundamental, al elevar su participación en la categoría de Bienes de Consumo Empaquetados (CPGs) del 19% al 21% durante diciembre. La empresa explicó que ese comportamiento se relacionó con su surtido ampliado y con los tiempos de entrega menores a doce minutos que resolvieron compras urgentes. Esos factores permitieron atender reposiciones rápidas, necesidades imprevistas y adquisiciones para reuniones organizadas con poca anticipación.
Tendencias de consumo
En ese contexto, Rappi Ads brindó a las marcas herramientas para conectar con los consumidores según su comportamiento real dentro de la superapp. El área ofreció audiencias incrementales, pruebas creativas en espacios cerrados (clean rooms) y formatos como seasonal headers, videos flotantes y anuncios situados dentro del sistema order tracker. Esas funciones acompañaron todo el recorrido del usuario, desde el descubrimiento de productos navideños hasta la decisión final de compra.
Daniela Vallejo afirmó que la temporada decembrina se caracterizó por canastas más grandes y por la preferencia de los usuarios por soluciones rápidas y confiables. Expuso que los datos en tiempo real permitieron anticipar necesidades, lo que generó oportunidades para que las marcas aparecieran justo en el momento en que se definió cada compra. También sostuvo que la información transaccional posibilitó segmentaciones más precisas y campañas con mayor efectividad.
Esa combinación de información actualizada, contexto estacional y formatos no intrusivos convirtió a la plataforma en un aliado estratégico para impulsar ventas durante el periodo más competitivo del año. Las marcas también aprovecharon herramientas personalizadas que reforzaron su visibilidad en picos de alta demanda. Ese desempeño fortaleció la posición de México como el principal mercado regional para la empresa. –sn–
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#noticiasmx #periodismoparati #periodismoparatiSociedadnoticias #cdmx #comprasNavidenasMexico #consumoDigital #datosEnTiempoReal #ecommerceMexico #informacion #informacionMexico #insightsDeConsumo #marketingEstacional #mexico #morena #noticia #noticias #noticiasMexico #noticiasSociedad #plataformasDigitales #rappi #rappiAds #retailMedia #seciedadNoticiasCom #sn #sociedad #sociedadNoticias #sociedadNoticiasCom #sociedadnoticias #sociedadnoticiasCom #superapps #tecnologia #usuariosDigitales
OpenAI mocks Musk’s math in suit over iPhone/ChatGPT integration https://arstechni.ca/ADYs #everythingapp #Antitrustlaw #generativeai #socialmedia #superapps #chatbots #ElonMusk #Policy #openai #apple #xcorp #xAI #AI #X
AI, Super Apps, and the App-ocalypse: The Future of Your Phone
#Tech giants in the #MiddleEast are developing #superapps, consolidating various services like ride-hailing, payments, and delivery into single platforms. https://restofworld.org/2025/middle-east-super-apps/?eicker.news #tech #media #news
Musk und Zuckerberg wollen #SuperApps nach Europa bringen, doch hohe Datenschutzstandards und kulturelle Unterschiede stehen im Weg. In China und Brasilien regieren All-in-One-Apps längst den Alltag – in Europa bleibt das vorerst Vision. Doch die nächste Stufe droht und heißt Super-Assistenz – eine KI, die nicht nur organisiert, sondern entscheidet. #tagesschau https://www.tagesschau.de/wirtschaft/technologie/super-app-entwicklung-super-intelligenz-100.html
Es ist ja so schön, nicht nachzudenken und sich komplett fremdbestimmen zu lassen.
Die einzig sinnvolle SuperApp heisst "Betriebssystem". Alles andere gehört nicht da rein gegossen, fertig!
Kommt die Super-App auch nach Europa?
Chatten, Shoppen, digitale Behördengänge: alles mit einer App. So genannte Super-Apps sind in Asien und auch in Brasilien Alltag, in Europa noch Vision. Wie lange noch? Von Antje Erhard.
Sam Altman's Worldcoin app uses eye scans to build a human-verified super app, rivaling Musk's X. Meta also enters the fray with its personalized AI app + social feed. The battle for the 'everything app' is heating up. #SuperApps #AI #Worldcoin
Super Apps are revolutionizing the way modern businesses operate—combining AI, automation, and collaboration into one powerful, unified platform. 🚀
From startups to scaleups, teams are simplifying growth and boosting productivity.
Discover how OrgOrbit is leading the charge in shaping the future of work.
Visit https://orgorbit.com/ to know more.
#SuperApps #FutureOfWork #OrgOrbit #BusinessGrowth #ProductivityTools
Super apps vs. single-purpose apps: Do you prefer an all-in-one platform like WeChat or specialized apps for each task? Which approach wins for you? #TechDebate #SuperApps
Hear Catherine Shu explain how the super apps such as WeChat took off in China https://youtube.com/shorts/z93hHjRsgow
Don't Ignore Asia Tech by Catherine Shu: https://techcrunch.com/2024/02/29/dont-ignore-asia-tech/
Main Site: https://www.analyse.asia/dont-ignore-asia-tech-with-catherine-shu/
Full YouTube Video: https://youtu.be/QBnxL1YG1SU
Newsletter Signup: https://www.analyse.asia/#/portal/signup
LinkedIn Page: https://www.linkedin.com/company/analyse-asia/
#asiatech #superapps #wechat #grab #tenpay #alipay #tiktok #didi
In this #Vergecast episode they keep saying Apple doesn’t allow super apps on iOS so they won’t have to concede the market to something like WeChat which made the hardware mostly irrelevant. They also said the banks are prevented from using the payment feature directly so they have to sign a deal with Apple to use Apple Pay.
I get that it’s an American perspective but don’t publish misinformation. China’s WeChat and Southeast Asian “super” apps like Grab, Gojek, and Air Asia all work on iPhones with no problems whatsoever. We use these apps daily to book a car, a bike, order food, arrange for courier deliveries, pay for stuff, etc.
Most banks and digital wallets in Southeast Asia skip Apple, Android, or Samsung Pay altogether because Android is dominant so they all adopt QR payments in their respective markets.
Right now a common QR payment is being rolled out across almost all of Southeast Asia so whichever Southeast Asian bank or wallet you use you’ll be able to use your account to pay for almost anything anywhere in the region that accepts QR payments.
I regularly use my Singaporean UOB account to pay for things like groceries and gasoline in Jakarta by scanning the QR code on the merchant terminal and it’s as seamless as using your card. Sure it’s not as fancy as tapping your phone or watch to pay for stuff but in terms of financial inclusion, it’s so much wider since cheap Android phones are on board.
There’s also no good reason why Uber and Uber Eats have to be different apps! If anything Uber is the one American company that knows everything about super apps because they competed with Grab and Gojek in Southeast Asia before retreating and merging their local ops with Grab.
Apple is not preventing super apps from existing or working on your phones. Is anyone even trying it in the US? It’s not Apple who’s actively preventing it, it’s the “western” digital culture, the market, it’s Americans who don’t want them. What you might prefer to have instead in the US are integrated services or features around a specific theme or category.
Like Google Maps gives you direction but also information about venues and locations including place reviews, prices, photos, opening times, transit and traffic information, and so on.
Right now Spotify is trying to be some sort of a super app by offering not just songs and lyrics and information about musicians and bands but also music videos and podcasts, and now they’re trialing online education courses in the UK.
Who knows maybe Netflix will also add education courses or classes or live sports and events aside from streaming movies, series, documentaries, and games because those are things you do on your TV.
Think of what you can do in Fortnite or Roblox already and expand that outside the narrow boundaries. I mean Fortnite and Roblox already hosted concerts, Duolingo added maths and music courses.
See what I’m getting at? The category expansions app developers are trying in the “western” markets are not all encompassing like in Asia but they grow out of a central theme.
FWIW, you can lump Instagram into this category because it’s a photo and video sharing app that has direct and group messaging, audio and video calls, online shops, and gives you information about venues and locations.
https://podcasts.apple.com/id/podcast/the-vergecast/id430333725?i=1000650105225
Im Vergecast stellt Nilay die These auf, dass der Fokus auf #Superapps bei der US-Klage gegen #Apple eine Strategie sein könnte, *Elon Musk* für den Prozess zu begeistern. So was hab ich mir tatsächlich auch gedacht, als ich las, dass sie Apple vorwerfen, Superapps zu verbieten, eine Kategorie, die bisher nie wirklich Thema war. Die weitere Überlegung scheint sogar zu sein: Sollte Trump wieder Präsident werden, bekäme Xitter wieder Aufwind und dann unterstützt Musk die Klage umso mehr.
Can we stop saying that #SuperApps are the future of #FinTech?
Across Asia, Super Apps Are Facing A Moment Of Truth
super apps, those tech darlings of the latter half of the 2010s, are struggling not because of decreased demand but rather govt scrutiny #superapps #mobile
🚀 ¿Sabes qué son las “SuperApps”?
Son las apps que incluyen una variedad consolidada de otras apps combinando múltiples servicios y funcionalidades en una única plataforma.
Si se trata de movilidad, ya sea taxi, moto, bicicleta o scooters, en España el 84% de personas prefiere todas las opciones de movilidad en un solo lugar (app).
#Marketing #SuperApps #Apps #MarketingDigital #MovilMarketing #Movil #Movilidad #PuroMarketing #JulioCenturión
Fuente: PuroMarketing
#SuperApps #PoliticalEconomy #Conglomeration #DigitalEconomy: "‘Super apps’ are on the rise. This study explores the characteristics, origins, and manifestations of these apps worldwide, presenting the concept of ‘super-appification’ to describe processes of conglomeration in the global digital economy. Super apps aim to become deeply integrated into people’s everyday lives, capturing and monetising essential activities. By analysing 41 super apps, we identify four distinct types of ‘super-app constellations’, showcasing different patterns and dynamics of conglomeration: ‘Swiss-Army Knife’ apps that consolidate services in one app, ‘Family’ apps that expand through subsidiaries, and ‘Host’ and ‘Hub’-style apps that leverage external developers. This typology offers a comprehensive understanding of the conglomeration patterns underpinning the rise of super apps, involving corporate, development and international expansion strategies. Ultimately, super-appification represents an intensified form of ‘appification’, as these apps increasingly pervade and commodify various aspects of everyday life, such as payment, insurance, grocery delivery, mobility and travel, with significant sociopolitical implications."
#SuperApps #Solutionism #SiliconValley: "For some tech firms like Microsoft, super apps may provide an opportunity to break the hold of more established monopolies like Apple or Google. And for consumers, one application with a core function brings together a diverse array of services such as calling a cab, investing money, or even making a quick buck.
But app-based solutions to structural problems are just shining examples of insisting the disease is the cure. Silicon Valley has long exploited existing societal and infrastructural gaps. Ride-hail platforms have savaged public transit and the taxi industry, but the need for drivers in cities without adequate transport options remains. The same goes for platforms offering app-based solutions to housing or financial services: Their popularity is less a testament to their innovation than to how desiccated the nonmarket alternatives were, thanks to older deregulatory campaigns stretching back to the ascent of neoliberal governance in the 1970s. In the end, they perpetuate problems with the systems they claim to hack. The crypto industry preys on nonwhite communities without access to the traditional financial system, and on-demand labor platforms have been hard at work eroding this country’s threadbare labor laws."
https://www.wired.com/story/super-app-musk-x-wechat-regulation/
