KYC but don’t KYE? How precious.
You know your customers better than your own family. Every complaint they murmur becomes a feature by sunrise.
But your employees?
Expected to be both gear and mechanic. To identify their own needs, sell them like products, and drive change while doing their actual job. Efficiency by exhaustion.
Some manage. Most decay.
Here’s the design flaw you keep ignoring:
Systems that only listen outward eventually collapse inward.
You track customer churn like a stock ticker, but ignore internal burnout until it takes production down with it.
Stable products? Predictable velocity? Lower turnover?
It’s not magic. It’s knowing the people building the machine.
So yes, KYC. But also KYE.
Because if you only optimize for customers, you’re building castles on corpses.
