#RequirementsPrioritization

Itamar Medeirosdesignative
2024-05-27

In my previous blog posts, I shared my experiences using the () framework to make user-centric product decisions. Recently, I've become increasingly concerned about being seen as a solution in search of a problem.

In this post, we'll explore how AI can align with the user-centric core of the JTBD framework and guide its strategic use.

designative.info/2024/05/26/ai


Itamar Medeirosdesignative
2022-12-16

Testing Business Ideas thoroughly is a way to mitigate the of your being wrong.

Let's discuss the importance of finding objective ways to explore and (preferably) test early – even before – to inform if they are worth pursuing (or not).

designative.info/2021/12/27/st

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Itamar Medeirosdesignative
2022-12-15

In this post, I’ll focus on how to help teams facilitate investment discussions by finding ways to remove (or at least reduce) subjectivity when we compare, contrast, or debate the value of , approaches, and to justify the investment on them.

designative.info/2021/12/04/fa


Itamar Medeirosdesignative
2022-12-08

What slows progress and wastes the most time on is confusion about the goals or which things should come before which other things.

In this post, we will talk about how can help us focus on what is important, steering us closer to our and .

designative.info/2021/07/30/st

Client Info

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