#SocialGraph

2025-12-20

Logic of the Thicket and the Unsearchable Web

There is a particular kind of stillness found in the villa overlooking the Giardino all’italiana, a silence that is less about the absence of noise and more about the absolute presence of a plan. Standing upon a belvedere in the sixteenth century, one did not merely look at nature; one looked through a specific geometry that had already decided what nature was allowed to be. Leon Battista Alberti and Niccolò Tribolo did not view the wild landscape as an entity to be met, but as a rough draft to be corrected. The axial symmetry, the squares, and the circles of the Renaissance garden were not merely aesthetic choices; they were the visual grammar of a new kind of mastery. The medieval walls of the hortus conclusus fell away, not to invite the wilderness in, but to expand the reach of the human eye, establishing a panoramic viewpoint where the owner sat as the rational conductor of the visible world.

By Vincent van Gogh – History of the Red Vineyard by Anna Boch.com, 2nd upload: wikipaintings, Public Domain, https://commons.wikimedia.org/w/index.php?curid=3073079

It is difficult not to notice how this impulse to map and master—to treat the organic as a design scheme—has slowly migrated from the soil into the fabric of human relation. What began as the pruning of a hedge eventually became the pruning of the social universe. One senses this lineage in the early twentieth century, when the sociogram first began to translate the messy, opaque attractions between people into the clean lines of nodes and links. Jacob L. Moreno’s belief that we could re-engineer social life through these visualizations mirrors the Renaissance gardener’s conviction that an unruly vine is simply a line that has lost its way. We began to treat the human spirit as a series of vertices and edges, a conceptual apparatus that promised to prevent social disorder by making every connection visible, measurable, and, ultimately, manageable.

This terraforming instinct has a way of smoothing out the world until it becomes a mirror. When Henri de Saint-Simon conceptualized society as a network where resources flowed like blood to reach equilibrium, he was drafting the blueprint for a mechanical harmony. Yet, as Henri Bergson would later observe, this drive toward a perfect mechanism often results in a certain uniformity of things—a state where humanity ceases to climb toward diversity and instead settles into a rhythmic, predictable stasis.

One might see this most clearly in the way we have come to treat the global digital ecosystem, which functions with the quiet, devastating efficiency of a pesticide. A pesticide is remarkable because it is effective everywhere; it operates on a biological structure that it assumes to be universal. But in its success, it betrays an indifference to locality. It ignores the specific alchemy of the soil, the peculiar behavior of the local insect, and the necessary shadows that allow a system to breathe. Our centralized platforms operate on this same logic of the universal standard. They apply a single, closed grammar of interaction to the entire globe, acting as a chemical wash that removes the noodiversity—the thick, varied textures of thought—required for a culture to sustain its own weight.

We find ourselves in a race toward an automated general intelligence, a fantasy of efficiency that finds its most intimate expression in the large language model. This model begins to resemble a probabilistic belvedere—a panoramic viewpoint not over physical terrain, but over the sum of our recorded expression. By ingesting the vast, unkempt archives of global culture, it offers back a statistical mean, a smooth and authoritative consensus that prunes the idiosyncratic and the jagged until only the most probable remains. If our thoughts are shaped by this statistical average, we lose the technodiversity required to maintain different ways of being in the world. The danger is not that the machine mimics us, but that we begin to inhabit its statistical center, trading the difficult work of dwelling in our own perspective for the ease of an automated, uniform prose. We are left with a social atomism where the individual is no longer a person in a place, but a social atom vibrating within a pre-programmed apparatus. The platforms we inhabit have become exhausted because they are structurally incapable of fostering anything but disindividuation. They chop attention into marketable fragments—short cries for notice—leaving no room for a collective projectuality that might actually endure.

What emerges instead is the possibility of the digital garden, a material practice of collective individuation. It begins to resemble something closer to Gilbert Simondon’s vision, where the individual and the collective are not opposing forces but a constant, transforming process. A digital garden is less a profile and more a dwelling; it is a space where one does not merely update a status but coordinates and produces data. By moving away from the walled enclosures of the social graph and toward open standards and linked data, we transition from being passive nodes to active participants in a transindividual reality. It is a shift from connectivity—the mere touching of wires—to a more profound sense of inhabiting the information we create.

Cultivating this diversity is perhaps the only way to push back against the homogenizing forces that have been accelerating since the industrial age. Biodiversity, noodiversity, and technodiversity are not separate concerns but a single, tangled knot. If our technologies remain uniform, our actions upon the Earth will remain uniform, leading to a predictable kind of collapse. To resist this, we might need to embrace what could be called planetary thinking—an acknowledgement that we inhabit the earth as diverse peoples coexisting with non-human beings, plants, and the elements.

This requires a cosmotechnics that is bespoke and localized, a recovery of the relationship between the technical tool and the cosmic order it inhabits. What begins to emerge is a sense of terroir for the digital, where the architecture of a network might reflect the specific ancestral rhythms or local moralities of the community that tends it. We might find that the tools we build are not merely instruments of utility but modes of orientation, helping us find our place within a wider world rather than attempting to conquer it. This re-enchantment of the tool moves us away from the cold, industrial universalism of the “global” and toward a variety of local cosmotechnics that align with the specific spirit of the soil.

Ultimately, the metaphor of the garden begins to feel too brittle, its walls too high to allow for the kind of life we now require. The Renaissance garden was, at its heart, a space of enclosure designed to keep the plague of the outside world at bay, yet today the plague is the enclosure itself; it is the very uniformity that was once our pride. To step away from the belvedere is to complete the descent from sight into touch, moving from the panoramic mastery of the graph toward a mode of navigation that relies on the immediate texture of the undergrowth. In this digital forest, we find the quiet virtue of opacity—a space where the individual is not fully mapped or categorized, but allowed to remain partially in shadow, away from the gardener’s eye. The silence of the statistical mean begins to give way to a different kind of sound, a generative noise that resembles the rustle of a distributed reasoning rather than the hum of a server. It is a state of being that is less about reaching a destination and more about the persistent effort of dwelling, where one might plant a single, idiosyncratic seed that the model cannot predict, watching as it takes its own stubborn shape in the dark.

Coda: A Lineage of Shadows

To navigate this landscape is to encounter the echoes of those who first sensed the limits of the enclosure. One cannot speak of the descent into the forest without Gilbert Simondon, for whom the individual was never a fixed substance but a phase of being, a process of becoming that carries with it a pre-individual charge. His refusal of the hylemorphic schema—of form merely imposed upon matter—finds a contemporary resonance in Yuk Hui, whose concepts of cosmotechnics and technodiversity remind us that the machine and the moral order were once, and must again be, a single tangled knot. We feel here, too, the weight of Bernard Stiegler’s pharmakon, that dual nature of technology as both the poison of disindividuation and the potential cure for a new collective life.

The architecture of our current enclosures has its own long history, a lineage of mastery stretching from Pliny the Younger’s classical retreats to Alberti’s axial gardens, and into the modern social physics of Auguste Comte and Saint-Simon. The clean lines of our social graphs trace a direct path back to the institutional maps of Jacob L. Moreno, who first thought to fix the human spirit into the static geometry of nodes and links. Against this “enframing,” as Heidegger might have termed it—the reduction of the world to a standing reserve—one finds an alternative in the immanence of Spinoza and the multiplicities of Deleuze, thinkers who saw the individual as a relation of forces rather than a solitary atom.

The possibility of a different web—a distributed reasoning machine—owes its spirit to the early visions of Tim Berners-Lee and the cybernetic distinctions of Norbert Wiener, alongside the contemporary critiques of Geert Lovink and the swarm-logics of Rick Falkvinge. We are reminded by Foucault of the quiet power of documentation to fix us in place, and by Marx of the deep alienation that occurs when we are severed from our collective potential. Throughout these reflections, these voices serve not as definitive authorities, but as orientations—the markers on a trail that is still being blazed, reminding us that to dwell is to participate in a reality that is always, stubbornly, in the process of becoming.

Hat tip to the wonderful thinkers in the Contraptions Book Club for seeding these ideas.

#BernardStiegler #CollectiveIndividuation #Cosmotechnics #DigitalGarden #DigitalTerroir #DistributedReasoning #GilbertSimondon #JacobLMoreno #LargeLanguageModels #Noodiversity #Opacity #OpenStandards #PlanetaryThinking #RenaissanceGardens #SocialGraph #Sociometry #Technodiversity #TheUnsearchableWeb #YukHui

eicker.Marketing ⌘ Strategymarketing@mastodon.world
2025-12-01

Why is #CommunityMarketing Becoming Relevant?

#Loneliness 🧑‍💻 People are feeling #lonely, spending time alone in front of #screens and missing out on real #socialconnections.

#Noncommittal 🙅 Many people today no longer want to make a firm #commitment.

#ContentGraph vs #SocialGraph 🙋 Discovering common interests through #sharedcontent makes #communities relevant.

#InfluencerSaturation 🤷 The credibility of #influencermarketing is declining.

👉 CommunityMarketing.UK/ #Community #Marketing

Ecologia Digitaljosemurilo@mato.social
2025-11-19

#AlgorithmicTakeover: "…the friends-and-family era of the “#socialgraph” is over, having been replaced with what Meta grimly calls “#unconnectedcontent”—posts from accounts that you may or may not follow, chosen for you by a recommendation #algorithm.
…a natural byproduct of people choosing to share fewer posts of their own, forcing companies like #Meta to find alternatives. “Longtime users’ friend lists have … become an often-outdated archive of people they once knew."

platformer.news/ftc-loses-meta

KING CONSULT | Kommunikationkingconsult@berlin.social
2025-11-17

2/x

#Geschäftsmodelle: #Werbung im Sinne von #Produktinformationen ist im #Fediverse bereits möglich. Nicht für jede Branche, nicht für jeden Akteur, aber mit interessanten Vorteilen: werte- und markentreue Kommunikation, Hoheit über Inhalte und #SocialGraph, techn. Offenheit uvm.

2025-10-08

Replyke v6 ra mắt: Lớp hạ tầng mã nguồn mở cho UGC và social graph (bài đăng, bình luận, feed thông minh, thông báo, hồ sơ, kiểm duyệt). Tích hợp dễ dàng, không cần thay đổi dữ liệu hiện có. Demo: replyke.com #opensource #socialgraph #UGC #manguonmo #xahoi

reddit.com/r/SideProject/comme

eicker.news ᳇ tech newstechnews@eicker.news
2025-10-07

#OpenAI introduced #apps inside #ChatGPT, allowing users to tag other services and accomplish tasks directly within the chatbot. This #platformplay aims to make ChatGPT more useful and powerful, similar to #Facebook’s #socialgraph. However, concerns arise about #dataprivacy and the potential for economic incentives to warp the user experience. platformer.news/openai-dev-day #tech #media #news

Zombie Robs #etc #facebook #linkedin #twitter #plaxopulse #buzz #socialgraph Zombie Robs (how not to follow one - you can reach me on LinkedIn, Twitter, or preferably just here).

fed.brid.gy/r/https://ithought

Circles #etc #google #facebook #twitter #socialgraph #opengraph #opensocial #foaf #xup #altly #diaspora #buzz #wave Did the Google+ Circles concept revolutionize social networking, and what we should have instead.

fed.brid.gy/r/https://ithought

Ecologia Digitaljosemurilo@mato.social
2025-08-29

"#Bounce adds an additional layer to [Bsky's #credibleexit]: you can now transfer your account to another protocol altogether.
In this way, the ability to use Bounce to migrate your #socialgraph from Bluesky to #Mastodon actually is a benefit to #Bluesky: it further cements their claim of providing a credible exit. This lowers the barriers for people who are unsure about trying out Bluesky, there is now a way back."

connectedplaces.leaflet.pub/3l

Fredqoop
2025-07-10

La “Guerre Cognitive” n’est pas un mythe, c’est le résultat d’une architecture Web2 pensée pour l’engagement par le conflit. Nous sommes coincés dans nos “Dystopies Cognitives Généralisées” (DCG). 🧠💥

UPlanet propose un simple mais révolutionnaire.

Article complet ici :
copylaradio.com/blog/blog-1/po

fromjason.xyz ❤️ 💻fromjason
2025-07-07

But right now, our is fractured. Always has been. No one corporation or entity can connect all the data points we leave scattered across the web. It would take an unprecedented amount of coordination and relinquishing of power.

Over the years many have tried to unify our social graphs with protocols and APIs. Many have failed.

2025-06-07

And these are the join dates of my followers. Two strong waves in late 2023 and a huge spike in November 2024 — right when things got… interesting? #BlueskyData #SocialGraph #DigitalHumanities #AcademicNetwork #DigitalCulture #PlatformResearch #WordCloud #FollowerStats

Ecologia Digitaljosemurilo@mato.social
2025-04-18

Fediverse people, the hot one to listen to this week: @benwhitelaw.bsky.social and @mmasnick.bsky.social on content moderation and internet regulation. Funny talk about the "crazy" idea of deleting all #Facebook users' #socialgraph.
buzzsprout.com/2315966/episode

2025-04-18

Fediverse people, the hot one to listen to this week: @benwhitelaw.bsky.social@bsky.brid.gy and @mmasnick.bsky.social@bsky.brid.gy on content moderation and internet regulation. Funny talk about the "crazy" idea of deleting all #Facebook users' #socialgraph. www.buzzsprout.com/2315966/epis...

Why Can't We De-Friend

Matthiasmarix1
2025-04-11

Someone in the company I work for is in the offical list of the top influencers . He has really a lot of followers and posts every day about one of the hottest topics in the IT industry.

I talked with him shortly one year ago personally about the topic.
He is a great seller, but I am quite sure he never did anything himself alone, based in his own ideas. He just takes things and ideas from others, but his followers think he is a real IT guru.

2025-04-09

Frustration with centralised social media is not new;

"Unfortunately, there doesn't exist a single social graph (or even multiple which interoperate) that's comprehensive and decentralized. Rather, there exists hundreds of disperse social graphs, most of dubious quality and many of them walled gardens."

#BradFitzpatrick, #DavidRecordon, 2007

bradfitz.com/social-graph-prob

#SocialGraph #centralisation

Alexander Gerberagerber@troet.cafe
2025-01-27

@modfeel
Gern doch.

#Berater habe ich einige in meinem Umfeld.
Nur wenige davon sind Wissenschaftler, wie ihr sie sucht.

DIe einzigen, die mir da spontan einfielen wären:
@socialpreneur und @gerritbeine sowie von der rationalen Seite @GittaPeyn.

Doch wie wissen wir seit der Vorstellung des Begriffs #SocialGraph auf der Facebook-Konferenz #F8?
Wirklich hilfreich für so eine Suche sind die Kontakte der 2. Ebene ... also bspw. Leute, die @bueronymus kennt.

Erreicht via #thx4sharing.

naturzukunftnaturzukunft
2025-01-09

@julian And is Discourse providing the follow activity or is it also not in the
do you know a Discourse test instance ?

Gersande La Flèchegersande@silvan.cloud
2024-12-04

Rebecca Watson (Skepchick @rebeccawatson) on #Bluesky, gilded social media cages, the USA and TikTok, and a quick mention of Mastodon and the fediverse: youtu.be/Rs0AVMOAmAs

#socialmedia #socialgraph #socialnetworks

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Server: https://mastodon.social
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