IAB's new contract framework addresses 15 years of advertising chaos: IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010. https://ppc.land/iabs-new-contract-framework-addresses-15-years-of-advertising-chaos/ #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations

The Cost of Owning a DSP or SSP Platform at Scale

https://www.tuvoc.com/blog/cost-of-owning-dsp-ssp-platform/

Explore the real cost of owning a DSP/SSP platform at scale, including infrastructure, integrations, compliance, and operational expenses. A practical breakdown for AdTech founders and programmatic leaders.

#DSPPlatform
#SSPPlatform
#Programmatic
#RTB
#AdTechStartup
#DigitalMedia
#CloudInfrastructure
#AdvertisingTechnology

Цифровая реклама: архитектура системы вещания Russ

Привет, Хабр! С вами команда Russtech — разработчики ведущего российского оператора рекламы вне дома Russ. Сегодня мы расскажем о еще одном нашем IT-продукте — платформе управления контентом на цифровых экранах Russ Player. Данный инструмент помог нам существенно оптимизировать работу с креативами и добиться гибкого, эффективного планирования рекламных кампаний. В статье разберем, что представляет собой система вещания, как формируется расписание эфира и какие возможности в цифровой рекламе вне дома (DOOH) открывают realtime-механики.

https://habr.com/ru/companies/wildberries/articles/986688/

#цифровая_реклама #dooh #вещание #programmatic #digital_signature

Ad industry veterans explain why AdCP isn't competing with real-time bidding: Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today. https://ppc.land/ad-industry-veterans-explain-why-adcp-isnt-competing-with-real-time-bidding/ #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding

A Complete Guide to Programmatic Advertising for Digital Campaign Success
As digital ads grow more competitive, manual buying falls behind. Programmatic advertising offers a faster, smarter way to target the right users and reduce wasted budget. In this guide, On Digitals explains how automated, data-driven ad buying can help you improve performance and stay ahead in today’s digital landscape.

Website: https://ondigitals.com/programmatic-advertising/
#ondigitals #programmatic #advertising #programmaticadvertising

I would like to share with the Internet today, this #programmatic wonder my cat wrote today, as he parked himself between me and my computer, right on keyboard.

What is he trying to say? Perhaps this is how cats purr in #binary?

#Caturday

Bagaimana Bisnis Kecil Bisa Masuk ke Programmatic Advertising

#Iklans - Bagaimana #Bisnis Kecil Bisa Masuk ke #Programmatic Advertising - Dunia #pemasaran digital terus mengalami evolusi yang pesat. Jika dahulu bisnis kecil hanya mengandalkan #promosi melalui #media sosial, marketplace, atau #Google Ads secara manual, kini ada #teknologi baru yang menawarkan efisiensi dan hasil lebih terukur, yaitu Programmatic Advertising. Selama ini, banyak pelaku usaha kecil…

https://iklans.com/blog/bagaimana-bisnis-kecil-bisa-masuk-ke-programmatic-advertising?utm_source=mastodon&utm_medium=jetpack_social

Digital advertising is no longer “spray and pray” — it’s powered by sophisticated adtech ecosystems that bring together publishers, advertisers, data platforms, and tech infrastructure.

At HDWEBSOFT we’ve written a detailed article unpacking how these pieces fit together, what platforms matter (DSPs, SSPs, DMPs) and how you can leverage it all for competitive advantage.

🔗 https://www.hdwebsoft.com/blog/technology/adtech-ecosystem-and-how-it-powers-the-industry.html

#adtech #digitaladvertising #programmatic #privacyfirst #HDWEBSOFT

#Publishers may not be aware of how #agentic #advertising can benefit their ad #business right now, or even be aware of what’s happening under the hood of their #programmatic supply chain using a protocol like the AdCP. #media
https://www.adexchanger.com/marketers/the-ad-context-protocol-aims-to-make-sense-of-agentic-ad-demand/

🔍 B2B SaaS: LinkedIn Ads giảm hiệu quả. Keo kênh nào更新 conversion nào? Reddit, YouTube, programmatic đang được maspor. Hỏi Costa vớiteam SaaS!

#B2B #SaaS #DigitalMarketing #LinkedInAds #Reddit #YouTube #Programmatic #B2BMarketing #SaaSMarketing

https://www.reddit.com/r/SaaS/comments/1oa98lr/linkedin_ads_arent_cutting_it_what_channels_are/

Programmatic DOOH (Digital Out-of-Home): Iklan Digital di Billboard Modern

#Iklans - #Programmatic DOOH (#Digital Out-of-Home): #Iklan Digital di #Billboard Modern - Perkembangan #teknologi telah mengubah cara brand berinteraksi dengan audiens. Salah satu inovasi paling signifikan dalam industri periklanan adalah Programmatic Digital Out-of-Home (#DOOH). Konsep ini menggabungkan kekuatan #iklan #digital dengan fleksibilitas penayangan otomatis berbasis data, sehingga…

https://iklans.com/blog/programmatic-dooh-digital-out-of-home-iklan-digital-di-billboard-modern?utm_source=mastodon&utm_medium=jetpack_social

Google discontinues Business Profile Q&A API effective November 3: Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities. https://ppc.land/google-discontinues-business-profile-q-a-api-effective-november-3/ #Google #BusinessProfile #API #QuestionManagement #Programmatic

Programmatic Advertising: Cara Kerja dan Keuntungan untuk Bisnis Lokal

#Iklans - #Programmatic Advertising: Cara Kerja dan Keuntungan untuk #Bisnis Lokal - Di tengah perkembangan dunia #digital yang begitu pesat, cara beriklan pun ikut berubah. Jika dulu pemasangan #iklan masih dilakukan secara manual melalui #media cetak, #billboard, atau negosiasi langsung dengan media online, kini teknologi memungkinkan proses tersebut dilakukan secara otomatis. #Inovasi itu dikenal…

https://iklans.com/blog/programmatic-advertising-cara-kerja-dan-keuntungan-untuk-bisnis-lokal?utm_source=mastodon&utm_medium=jetpack_social

🎙️Spotify just unlocked Premium Podcast Ads for all—self-serve & programmatic ready!

🚀 Dive in → https://thepodcasting.org/spotify-opens-premium-podcast-ads-to-self-serve-and-programmatic-buyers/

#SpotifyAds #PodcastMarketing #DigitalAds #Programmatic #CreatorEconomy #AudioRevolution #AdTech

Programmatic Advertising: Masa Depan Iklan Digital

#Topbisnisonline - #Programmatic Advertising: Masa Depan #Iklan Digital - Di era #digital yang terus berkembang, dunia #periklanan mengalami perubahan besar melalui kehadiran teknologi Programmatic Advertising. Metode ini memungkinkan pembelian dan penayangan iklan secara otomatis, tanpa perlu negosiasi manual antara pengiklan dan pemilik #media. Dengan bantuan algoritma dan kecerdasan buatan, iklan dapat ditampilkan…

https://topbisnisonline.com/programmatic-advertising-masa-depan-iklan-digital

What a weird world in which the #publisher champions #GDPR because #privacy and #Mozilla says it's harmful 🤯

#Schibsted also celebrates the #DigitalMarketsAct for reining in #Meta's #gatekeeper power.

Other interesting point: they'd like #cookies under the #GDPR instead of #ePrivacy combined with a timid acknowledgement that publishers are forced to participate in a system (of #programmatic #advertising) they cannot control.

ICYMI: Frequency launches new monetization channel for podcast advertising: New platform bridges gap between host-read quality and programmatic efficiency. https://ppc.land/frequency-launches-new-monetization-channel-for-podcast-advertising/ #Podcasting #Monetization #Advertising #DigitalMarketing #Programmatic

ICYMI: Content teams merge at ad tech publications to enhance industry coverage: Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem. https://ppc.land/content-teams-merge-at-ad-tech-publications-to-enhance-industry-coverage/ #AdTech #DigitalMedia #ContentMarketing #Programmatic #Publishing

I have released version 0.9 of `cq-studio`, my hot-reloading server for using the excellent #YACV viewer to interact with models you build in #CadQuery (or #build123d) with #Python code, programmatically. It lets you edit your model code module(s) in any editor/IDE you like, and the models are re-rendered whenever changes to your files are saved.

https://pypi.org/project/cq-studio/

You can install it with just `pipx install cq-studio`. If you've never used pipx before, it requires a tiny amount of setup to add the programs it installs to your file search PATH environment variable.

CadQuery is an alternative to the perhaps better-known OpenSCAD package. CadQuery uses a more advanced CAD kernel than OpenSCAD, but they both have their uses.

#CQStudio #CAD #CAD3D #modelling #SolidModelling #model #programmatic #HotReload #OpenSCAD #PyOpenScad