Hey #Bristol & #SouthWest UK folk who work in any form of #BehaviourChange and #SocialMarketing #communications....

Would you be interested in an informal monthly meetup in a cafe/pub/other space to chat, swap ideas, stories and "network"?

I'm pondering on starting something up in the city and trying to gauge interest...

If you're wondering, this isn't an idea solely for academics or those 100% engaged in #SocialGood agency work.

There are loads of folk who work to change behaviours - #NHS communicators, #LocalGovernment folk, #charity folk etc - who might not class themselves as 'behaviour change' types, but who nevertheless are working to create change.

Social Marketing practice has, at an academic level, often missed these practitioners out - so I want to change that!

Let me know what you think and maybe we can gather!

#BehaviorChange #BeSci #SocialMarketing #SocMar #Networking #Research #Advertising #Marketing #SocialGood

Do you work on #SocialGood projects, using #Marketing & other forms of #Communication to change #behaviour ?

Are you a practitioner rather than an #academic? Have you ever thought about being published for your work, but never gone down that path?

If so, you might be interested in this article: https://journals.sagepub.com/doi/10.1177/15245004231190987

(Of course, it's also relevant for academics!)

I'd love to hear your reactions to it!

#SocMar #SocialMarketing #BehaviourChange #BehaviorChange #BeSci #BehaviouralScience

Quick #ShoutOut - how many folks here identify with the following tags?

#BeSci / #BehavioralScience / #BehaviourChange / #SocMar / #SocialMarketing / #PsyCom

#BeNiceSayHi - I'd love to meet you! Also, am thinking of a project to link us more closely together....

Hey #SocialMarketing / #SocMar & #BehaviourChange / #BeSci friends - this #FREE #Event might be just want you want!

https://www.eventbrite.co.uk/e/critical-social-marketing-symposium-tickets-629948060607

You can watch #online or attend in person (I think). I can't attend all day online, but will try to dip in/out!

Copied/pasted from their blurb:

This symposium has the dual focus of:
• Facilitating scholarly #debate of critical questions about the #ethics, #morals and #politics of #marketing
• Discussing recent #research projects that deploy marketing methods to benefit individuals and communities for the greater social good.

TOPICS
• #Value creation and value destruction
• #Power & #ideology in marketing
• Manufacturing of consent
• Critiques of commercial marketing
• Consumer vulnerability
• #Gender, #race and #ethnicity
• Non-Western voices
• Corporate #SocialMarketing
• Postcolonialism
• Unintended consequences
• #Behaviour change and beyond
• #systemsthinking

i am a HUGE believer in the power of #PlaceBased interventions to support #health, #wellbeing and all measures of #prosperity

So I was fascinated by this short review of the #HealthyNewTowns programme here in the UK.

Although I was out of #LocalGovernment by this point, I was in the #NHS. However, I recollect very little about the programme overall - which suggests to me that it wasn't that well promoted/communicated.
Or maybe that the events of the intervening years have knocked it out of my head...

A few things struck me from this write up:

- This is proper #System level work. The #healthcare service is just one part of the overall whole. Good to see #LocalGov called out more, but it would have been helpful to have the reflection that the healthcare system could only ever be an advisory partner in physical #PlaceBuilding initiatives (as our systems are currently set up)

- #ICB / #ICS don't speak the language of #developers. True. Most of the #PublicSector lacks this ability, although some improvements are being made. What the system needs is people who can translate across organisation types & purposes. (This isn't a personal plug, but it's what I happen to be quite good at :D)

- Sharing of #data. Yikes. The NHS can't even get that right inside its own walls. But it is fundamental to success. There are some really good #citizen science interventions which can help - but the Big Anchor Organisations (NHS, Local Gov etc) need to be brave and cede some control.

- This is pure opportunity for #SocialMarketing folk to get involved. Up & downstream influencing, nudges and system tweaks at scale - I can't think of a better opportunity, personally. And that makes me really, REALLY excited! #SocMar is my happy place, so I am biased, but I really see that it can use its tools for a huge amount of good. We just need to make a seat at the right table.

- -> On that last point, any #SocialMarketing / #SocMar / #BehaviourChange / #BeSci folks in the #UK working in/around this area and would be up for a chat?

What are your take aways from this article?

https://www.kingsfund.org.uk/blog/2023/05/healthy-new-towns-four-years-legacy-national-innovation-programme

#Urbanism #Urban #Development #System #Partnership #Town #Cooperation #City #Health #Healthy #Wellbeing

This is FANTASTIC.

I'm a deep believer in creating small, self-sufficient and sustaining communities, especially where #food is concerned.
(Small is Beautiful by E F Schumacher is a #MustRead #book

This leadership from #NewYorkCity is something to be admired.

Giving the local #community more #ownership and #sovereignty over the means of #production has so many fabulous benefits:
- Benefits #ClimateAction / #ClimateChange by reducing #FoodMiles
- Benefits local #people by reconnecting them with the food on their plates
- Supports the #Local #Economy by keeping wealth & spending in the local area for the benefit of local #business

#Bristol (where I live now) is a city of #UrbanFarms and #allotments. It's staggering, actually, how much production capacity there is here. And I'm proud of it.

However, we must also be attentive to the #equality and #equity issues. #LocalSourcing can come with a price premium (local carrots here can cost 4x supermarket versions from the other side of #Europe).
Local production must come with local affordability too. That's a redline for me...

Finally, this level of #system change must be, surely, a great example of #SocialMarketing / #SocMar in action!

https://nextcity.org/urbanist-news/we-can-move-beyond-food-access-to-food-sovereignty

Hey @BrentToderian - did you see this?

Hello!

I'm a social marketer, which means that I use marketing for health and social impact. I work with nonprofits/NGOs, public agencies, start-ups, and socially minded organizations around the world.

The things I post about (until now on Twitter) include:
#SocialMarketing #socmar
#BehaviorChange
#BehaviorDesign
#BehavioralScience
#MarketingStrategy
#MarketResearch
#SocialChange
#PublicHealth
#Storytelling

and whatever else needs to be shared!

#Introduction #Introductions #NewHere