N.S. family concerned about delayed restoration of seniors' landline
Everett and Jessie Schofield rely on their landline for communications in the event of an emergency, but they were without service for nearly a week over the holidays.
#emergency #communications #service
https://www.cbc.ca/news/canada/nova-scotia/n-s-family-concerned-about-delayed-restoration-of-seniors-landline-9.7030170?cmp=rss

@apod

You couldn't have used a better photo to explain the crisis being brought by #SatelliteConstellations ruining our #skies, our #astronomy, and our #future in #space.

#Musk #Starlink #satellites #communications #LowEarthOrbit #IAmDB

Digging into the Data 💸 | How Non-Profits Can Use Democratic Data for Audience Research

https://spectra.video/w/xAGwCjv8eceo2eqJdVoiHQ

Some humanoid robots can be hacked through voice commands, demonstration shows As if one hacked robot wasn't bad enough, it can be used to infect other nearby units. | Mashable https://mashable.com/article/chinese-robot-hack-voice-command-spread-network#cybersecurity #robots #hacked #AI #wireless #communications #voicecommands

Nowadays, organizations can face a range of crises that can significantly impact their reputation and bottom line. Whether it’s a natural disaster, a cyberattack, data leak, or a product recall, effective communication during a crisis is crucial for organizations to maintain trust and credibility with their stakeholders. That’s where crisis communication strategy comes in.

Crisis communication strategy involves creating a plan of action for communicating with key stakeholders, including employees, customers, investors, and the public, in the event of a crisis.

What exactly is crisis communication strategy?

Crisis communication strategy is a proactive and pre-emptive approach to managing communication during a crisis. It involves developing a plan of action to effectively communicate with stakeholders during a crisis, including employees, customers, investors, and the public. The primary goal of a crisis communication strategy is to manage the flow of information and ensure that accurate and timely information is provided to all stakeholders.

Crisis communication strategy is not a one-size-fits-all approach. It requires tailoring to the specific situation and the needs of the organization. The strategy should take into account the nature and severity of the crisis, the organization’s values and mission, and the stakeholders who need to be communicated with.

There are several key components of a crisis communication strategy.

Crisis communication plan
The first is the development of a crisis communication plan, which outlines the roles and responsibilities of key stakeholders during a crisis. This plan should be regularly reviewed and updated to reflect changes in the organization’s structure, the nature of the crisis, and other relevant factors.

Crisis messaging
The second key component is crisis messaging. Crisis messaging involves developing clear and concise messages that can be communicated to stakeholders in a timely and effective manner. These messages should be developed in advance and tailored to the specific crisis, and should be regularly reviewed and updated to ensure their accuracy and relevance.

Crisis response
The third key component is crisis response procedures. This involves developing procedures for responding to the crisis, including activating the crisis communication plan, establishing a crisis management team, and coordinating with external stakeholders such as government agencies and the media.

Media relations
The fourth key component is media relations. During a crisis, the media can be both an ally and a threat. Effective crisis communication strategy involves developing positive relationships with the media before a crisis occurs and providing timely and accurate information during the crisis.

Monitoring and evaluation
The fifth key component is monitoring and evaluation. After a crisis has been resolved, it is important to evaluate the effectiveness of the crisis communication strategy and make any necessary adjustments. This can involve conducting post-crisis surveys, analyzing media coverage, and reviewing stakeholder feedback.

Crisis communication strategy is a proactive and pre-emptive approach to managing communication during a crisis. It involves developing a plan of action to effectively communicate with stakeholders, crisis messaging, crisis response procedures, media relations, and monitoring and evaluation. Effective crisis communication strategy is critical for organizations to maintain trust and credibility with their stakeholders during a crisis.

Why is crisis communication strategy important?

Crisis communication strategy is important for several reasons.

Firstly, it helps organizations to protect their reputation and maintain the trust of their stakeholders. In a crisis situation, stakeholders will be looking to the organization for guidance and reassurance. By having a well-defined crisis communication strategy in place, organizations can provide accurate and timely information to stakeholders, helping to build and maintain trust.

Secondly, crisis communication strategy can help organizations to minimize the impact of a crisis. Effective crisis communication can help to mitigate the negative effects of a crisis, such as lost revenue or damage to the organization’s reputation. By quickly and accurately communicating with stakeholders, organizations can help to reduce the uncertainty and confusion that often arises during a crisis.

Thirdly, crisis communication strategy can help organizations to comply with legal and regulatory requirements. In many industries, organizations are required by law to provide timely and accurate information to stakeholders during a crisis. By having a crisis communication strategy in place, organizations can ensure that they are meeting these requirements and avoiding potential legal and regulatory penalties.

Fourthly, crisis communication strategy can help organizations to prepare for future crises. By regularly reviewing and updating their crisis communication plan, organizations can learn from past experiences and develop strategies to better respond to future crises. This can help to build resilience and ensure that the organization is better prepared to handle crises in the future.

Finally, crisis communication strategy can help to demonstrate organizational leadership and responsibility. By taking a proactive approach to crisis communication, organizations can show their stakeholders that they are committed to transparency and accountability, even in difficult situations. This can help to build long-term relationships with stakeholders and strengthen the organization’s overall reputation.

As we see, crisis communication strategy is important for protecting the organization’s reputation, minimizing the impact of a crisis, complying with legal and regulatory requirements, preparing for future crises, and demonstrating organizational leadership and responsibility.

By developing an effective crisis communication strategy, organizations can build trust with stakeholders, mitigate the negative effects of a crisis, and ensure that they are better prepared to handle future crises.

Key components for creating an effective crisis strategy

An effective crisis communication strategy is critical for organizations to effectively manage communication during a crisis.

Here are some key components of an effective crisis communication strategy:

Develop a crisis communication plan: A crisis communication plan outlines the roles and responsibilities of key stakeholders during a crisis. It should identify the crisis management team, establish communication protocols, and define procedures for responding to a crisis.

Identify and prioritize stakeholders: It is important to identify and prioritize stakeholders who need to be communicated with during a crisis, including employees, customers, investors, and the media. Each stakeholder group may have different needs and require different types of communication.

Develop crisis messaging: Effective crisis messaging involves developing clear and concise messages that can be communicated to stakeholders in a timely and effective manner. Messages should be tailored to the specific crisis and should be reviewed and updated as the situation develops.

Establish media relations: Building positive relationships with the media before a crisis occurs can be beneficial during a crisis. Effective crisis communication involves engaging with the media in a timely and transparent manner, providing accurate and timely information, and managing media inquiries effectively.

Coordinate with external stakeholders: During a crisis, organizations may need to coordinate with external stakeholders such as government agencies, emergency services, and community organizations. It is important to establish relationships with these stakeholders in advance and to establish protocols for communication and coordination.

Establish monitoring and evaluation procedures: After a crisis has been resolved, it is important to evaluate the effectiveness of the crisis communication strategy and make any necessary adjustments. This can involve conducting post-crisis surveys, analyzing media coverage, and reviewing stakeholder feedback.

Key components of an effective crisis communication strategy include developing a crisis communication plan, identifying and prioritizing stakeholders, developing crisis messaging, establishing media relations, coordinating with external stakeholders, and establishing monitoring and evaluation procedures.

By implementing an effective crisis communication strategy, organizations can effectively manage communication during a crisis, protect their reputation, and maintain the trust of their stakeholders.

Summary

A crisis can occur at any time and can have serious consequences for an organization’s reputation, financial stability, and relationships with stakeholders.

An effective crisis communication strategy includes key components such as developing a crisis communication plan, identifying and prioritizing stakeholders, developing crisis messaging, establishing media relations, coordinating with external stakeholders, and establishing monitoring and evaluation procedures. By implementing these key components, organizations can effectively manage communication during a crisis, protect their reputation, and maintain the trust of their stakeholders.

To summarize. A crisis communication strategy is a critical component of any organization’s risk management plan. It helps organizations to mitigate the negative effects of a crisis, comply with legal and regulatory requirements, and prepare for future crises. By taking a proactive approach to crisis communication, organizations can demonstrate their commitment to transparency and accountability, build long-term relationships with stakeholders, and strengthen their overall reputation.

#PR #PublicRelations #communication #communications #CrisisCommunication #business #NGO #reputation #knowledge #brand #crisis #messaging #media #socialmedia

PBX Systems and Modern Business Communication
#Connected #Cloudcomputing #Collaboration #Communications #ComputerHardware #PBXsystem #VoIP
https://gtechbooster.com/?p=74847&fsp_sid=171

Hey all you #marketing and #communications folks, I am asking this for real. Is there a strategic reason for all the internal, grammatically incorrect capitalizations in #trump’s social media posts?

More and more brands are turning to storytellers over AI. It’s not just because they want a nice line of text, but because authentic narrative remains the most powerful bridge between brands and people.

AI excels at pattern recognition and can mimic tone, but it lacks genuine empathy. A seasoned storyteller understands the subtle emotional triggers that move audiences: from hope and pride to urgency and belonging. By weaving those feelings into a narrative, they create a visceral bond that a machine‑generated paragraph rarely achieves.

Effective PR isn’t merely about delivering facts; it’s about framing those facts within a broader strategic context such as political climates, cultural moments, stakeholder expectations, and crisis dynamics. Human writers can synthesize real‑time insights, geopolitical nuances, and brand heritage into a cohesive story that aligns with business objectives. AI, constrained by its training data, often misses these shifting variables.

Audiences today are skeptical of overly polished, “robotic” messaging. When a brand’s voice feels authentic, it signals transparency and accountability, critical assets for reputation management. Storytellers bring a unique voice, personal anecdotes, and lived experience that foster trust, especially during high‑stakes situations such as investor relations or public affairs campaigns.

Storytelling thrives on risk: bold metaphors, unexpected angles, and daring narratives that challenge the status quo. While AI can remix existing ideas, it rarely generates truly disruptive concepts without explicit prompts. Creators can push boundaries, experiment with form, and pivot quickly when a story isn’t resonating, a flexibility essential for breakthrough campaigns.

Navigating cultural nuance is a delicate art. Missteps can damage brand equity in an instant. People possess contextual awareness and moral judgment that allow them to anticipate potential backlash, adapt language for diverse audiences, and uphold the brand’s values. These are capabilities that are still beyond AI’s reliable reach.

A modern communications ecosystem spans press releases, social media, investor decks, lobbying briefs, and design collateral. Human storytellers act as custodians of a brand’s narrative DNA, ensuring consistency while tailoring each piece for its specific medium. AI can generate isolated content, but stitching together a unified, cross‑channel storyline remains a distinctly human endeavor.

Lastly, storytelling is inherently collaborative as it’s about working with designers, strategists, analysts, and senior leadership to refine the message. This iterative dialogue nurtures creativity and uncovers insights that no single algorithm could surface. The synergy of multidisciplinary teams amplifies impact far beyond what a solitary AI model could deliver.

The heart of communication still beats in human hands. Brands that recognize storytelling as a strategic asset, and invest in talented storytellers, will continue to shape perceptions, inspire action, and build lasting relationships.

#brand #brands #storytelling #content #marketing #PR #PublicRelations #PublicAffairs #business #communications #communication #influencers #creators #socialmedia #people #AI #artificialintelligence

🎭 L’Arrière Scène est à la recherche d’un·e agent·e aux communications pour joindre son équipe ! 🧑‍💻

📍 #Beloeil
🕒 21 h / semaine
📅 Entrée en fonction : 12 ou 19 janvier 2026
⏳ Durée du mandat : 6 à 8 mois

👉 Tous les détails du poste sur https://arrierescene.qc.ca/sites/default/files/2025-12/20251200-offre-demploiagentcommunications.pdf

📧 Faites parvenir votre CV et une courte lettre de motivation à direction@arrierescene.qc.ca

🗓 Date limite pour postuler : 5 janvier 2026

Partagez dans vos réseaux — et au plaisir de vous lire ! ✨

#offredemploi #communications

Fax machines were never meant to move software, but in the 1990s tools like 3D Fax proved they could. Files could be encoded into images, transmitted over standard fax lines, and then decoded back into usable data on the other end. It was a legitimate technique, mostly used in corporate and research settings, but it showed that fax networks were capable of more than just paperwork.

That legacy matters because fax technology never really went away. Modern networked fax systems still rely on protocols designed decades ago, many of them lacking strong validation or security checks. Today fax remains a surprisingly effective attack surface, bridging old analog assumptions with modern digital networks in ways that security teams often overlook.

#TechHistory #Communications #Infosec #WeirdTech #Security

#space #lunar #communications

Intuitive Machines and Telespazio to collaborate on lunar satellite networks

https://spacenews.com/intuitive-machines-and-telespazio-to-collaborate-on-lunar-satellite-networks/

Why impact initiatives strengthen your brand and amplify PR success

Nowadays, a company’s reputation is built far beyond the quality of its products or services. Stakeholders, including customers, investors, talent, regulators, and the broader public, expect businesses to play an active role in solving societal challenges. When a firm deliberately supports non‑profits, contributes to charitable causes, and embraces social responsibility, it does more than “do good.” It creates a virtuous cycle that fuels a stronger public image, deepens trust, and supercharges every PR effort.

Impact initiatives can translate into tangible communication benefits for a modern organization. Let's take a look at some of them to better understand how doing good can be good for your brand.

Authentic storytelling power

Strategic partnerships with NGOs provide credible, human‑focused narratives that resonate across media channels. Employee volunteer programs generate authentic, employee‑ and community-generated content, such as photos, testimonials, behind‑the‑scenes glimpses, that feels genuine to audiences. Transparent philanthropy reporting supplies measurable data points for press releases, case studies, and thought‑leadership pieces.

Audiences are increasingly skeptical of overt self‑promotion; when a brand’s story is anchored in real‑world outcomes, such as the number of meals provided, schools built, or carbon emissions reduced, the narrative feels trustworthy and shareable. Journalists, influencers, and analysts gravitate toward stories that demonstrate measurable impact, giving your media outreach a ready‑made hook.

Differentiation in a crowded marketplace

Purpose‑driven companies enjoy a competitive edge in sectors where product differentiation is thin. Brand recall rises when a firm’s purpose is clearly communicated, and trade publications love purpose‑first case studies because they illustrate how business success can coexist with societal benefit.

By positioning your business as a company that actively contributes to the community, you create a distinctive identity that cuts through the noise of generic companies.

Strengthening stakeholder trust

Customers today often choose brands aligned with their values, and highlighting charitable contributions can tip the decision in your favor. Investors increasingly incorporate ESG (Environmental, Social, Governance) metrics into their analyses; demonstrating robust social initiatives can attract capital and improve valuation. Top‑tier professionals seek employers whose mission matches their own aspirations, so showcasing a culture of giving helps attract and retain high‑performing staff, which in turn fuels better client outcomes and positive word‑of‑mouth. When trust is high, earned media opportunities multiply because journalists view your organization as a reliable source of insight.

Amplified earned media opportunities

Hosting or sponsoring charity events naturally draws local and industry press. Data from your impact programs, such as helping 10,000 students improve digital literacy: provides fresh angles for op‑eds, podcasts, and panel invitations. Many industry awards now include categories for corporate social responsibility, offering additional publicity pathways. Each of these touchpoints feeds back into your broader PR calendar, creating a steady stream of content without the need for heavy‑handed pitching.

Crisis resilience

A strong record of social contribution builds goodwill that can act as a buffer during inevitable setbacks. When a company has demonstrated consistent commitment to the community, stakeholders are more inclined to give the benefit of the doubt and await corrective actions rather than jumping to negative conclusions.

Measurable return on investment

While impact initiatives are fundamentally about doing good, they also generate quantifiable returns for the business. Media impressions tied to CSR activities often show higher reach per story compared with standard service announcements. Social posts about charitable work typically enjoy higher likes, shares, and comments, boosting algorithmic visibility.

Purpose‑aligned prospects are more likely to convert after engaging with socially responsible content. The moment you integrate analytics into your impact programs, you can report concrete performance metrics and have tangible results to communicate to stakeholders

Practical steps to integrate impact into your PR strategy

First, define a clear purpose that aligns with the core values of your company. This can span from creating scholarship for students, providing resources (even free services) to an NGO supporting children in need to direct donations to non-profit organizations.

Next, select strategic partners whose missions complement your expertise; this creates synergy and richer storytelling.

Create a content calendar that maps out quarterly milestones such as donation announcements, volunteer days, and impact reports, weaving them into your overall communications plan.

Empower employees to share their experiences about their involvement in impact activities, curating these stories for internal newsletters and external channels.

Finally, establish key performance indicators, like funds donated, volunteer hours, media coverage generated, and publish an annual impact report to demonstrate accountability and progress.

Impact initiatives amplify your reputation and brand

Impact initiatives are not peripheral add‑ons; they are integral levers that amplify every facet of public relations: from authentic storytelling and media attraction to stakeholder trust and crisis resilience. By embedding purposeful action into the DNA of your business, you can not only contribute positively to society but also reinforce the very brand promise you deliver to your clients and other stakeholders.

#PublicRelations #PR #ReputationManagement #brand #brands #reputation #charity #impact #CSR #philanthropy #business #communications #communication #media #tips #knowledge

OpenAI’s Chief Communications Officer Is Leaving the Company

https://fed.brid.gy/r/https://www.wired.com/story/openai-chief-communications-officer-hannah-wong-leaves/

Netflix Taps Instacart Vet Dani Dudeck As Chief Communications Officer
#Executives #News #Communications #DaniDudeck #Netflix

https://deadline.com/2025/12/netflix-instacart-dani-dudeck-chief-communications-officer-1236649147/

Hype for the Future 43A: Links to novaTopFlex YouTube Channels

https://novatopflex.wordpress.com/2025/12/13/hype-for-the-future-43a-links-to-novatopflex-youtube-channels/