A client in another state gave me a new marketing idea. If you're in IT and out of work, maybe this will be something you can do, too.
BACKGROUND
The client is a husband and wife in their 80s living in an upscale senior living community on the east coast. I've provided residential tech support for them a few times over several years. Last week I helped the man place an online order for a new computer. He was still running Windows 7! I connected remotely to his wife’s Windows 11 computer while simultaneously talking to him on the phone. I helped him shop for his replacement computer. He placed the order, it arrived yesterday, and I’ll be helping him set it up soon. During our last phone call, I said, “I’d appreciate if you recommend me to others if they have computer issues.” He texted me the next day and said, “Send me some business cards so I can pass them out, and I’ll put one on the bulletin board, too.”
THE IDEA
I decided to design a new business card, which I’m calling my “large print edition.” It’s focused only on remote tech support – “Help Desk” services for people who don’t need a full-time IT department. This isn’t my biggest money maker, but it makes me happy, and it fills my time between the expensive projects which are usually fast and over.
The front and back of the card emphasize features that will be of specific interest to residential clients, like the “no fix, no charge” guarantee, and “new computer setup.”
ACTION STEPS
The new cards arrived yesterday, and I’m mailing several of them to my client today. Additionally, I’ll be visiting senior living centers in the surrounding region and see if they’d be willing to keep a few of my cards in the office for residents. I’ll provide a clear plexiglass business card holder to display them.
Let’s see what happens.
#CallMeIfYouNeedMe #FIFONetworks
#HelpDesk #RemoteTechSupport